Have you ever looked at a symbol and felt its story reach across centuries? At Perse, our logo is not a simple graphic. It is a Cypress tree, Sarv-e Irani (Iranian Cypress), one of the oldest and most meaningful symbols in Persian (Iranian) culture. It is a shape of quiet strength, reaching skyward, a shape you will find in ancient art,

On a mountainside in Kermanshah, Iran, a magnificent stone carving has survived for over seventeen hundred years. The Sassanian-era rock reliefs of Taq-e Bostan show kings, battles, and gods. Among them is a quieter, more meaningful symbol: a grand, symmetrical plant commonly known as the Tree of Life. At the very top, the tree splits into two different flowers, one male and one female.